Who is Moroccanoil?

Moroccanoil co-founder Carmen Tal was miles from home when, after a routine color service gone awry, she experienced the powerful Moroccanoil Treatment while traveling. As she witnessed the transformation of her hair instantly revitalized, going from damaged to shiny, smooth, manageable, she went on a quest to share the magic of this argan oil hair treatment with women across the globe.

Carmen Tal founder of Moroccanoil

An Industry Pioneer

What began a decade ago as a single, revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil, signature to the brand. Dedicated to providing the highest quality hair and body products, Moroccanoil has grown into an iconic beauty brand. “We are thrilled to be celebrating ten years of oil-infused innovation and today our goal remains unchanged—to empower beautiful transformations and create products that inspire confidence,” says co-founder Carmen Tal.


Moroccanoil Treatment

The Original Foundation for All Hair Types

Ten years ago, Moroccanoil set out to create the proper canvas for all hair care and hair styling. Their signature product, Moroccanoil Treatment, has now served as the perfect foundation for hair for millions of people around the world for over a decade. Complete with both styling and conditioning benefits, this award-winning formula infused with organ oil creates long-lasting smoothness, increases manageability, speeds up blow-dry time and boosts shine.