Real Primp &

Alterna Professional

Upgrade your at-home, self-care routine, and rejuvenate your hair.
Alterna Professional
skincare to haircare
Alterna created luxurious formulas based on the science of skincare that unlock the rejuvenating potential of youthful haircare.
    51 products
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Shampoo ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Shampoo
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Conditioner ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Conditioner
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR 3-in-1 Sealing Serum ALTERNA Professional 1.7 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR 3-in-1 Sealing Serum
    $38.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-In Treatment Mousse ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-In Treatment Mousse
    $45.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Protein Cream ALTERNA Professional 5.1 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Protein Cream
    $37.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Heat Protection Spray ALTERNA Professional 4.2 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Heat Protection Spray
    $32.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Overnight Serum ALTERNA Professional 3.4 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Leave-in Overnight Serum
    $40.00
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Masque ALTERNA Professional 5.7 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Restructuring BOND REPAIR Masque
    $45.00
    Sold Out
    ALTERNA Professional Caviar Anti-Aging Professional Styling HIGH HOLD FINISHING SPRAY ALTERNA Professional 7.4 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling HIGH HOLD FINISHING SPRAY
    $21.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Shampoo ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Shampoo
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Conditioner ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Conditioner
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Priming Leave-in Conditioner ALTERNA Professional 5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Priming Leave-in Conditioner
    $32.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Leave-in Conditioning Milk ALTERNA Professional 5.0 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Leave-in Conditioning Milk
    $32.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Masque ALTERNA Professional 5.7 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Masque
    $45.00
    Sold Out
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Leave-in Smoothing Gelée ALTERNA Professional 3.4 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE Leave-in Smoothing Gelée
    $30.00
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE CC CREAM ALTERNA Professional 3.4 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Replenishing MOISTURE CC CREAM
    $29.00
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Shampoo ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Shampoo
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Conditioner ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Conditioner
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Blowout Butter ALTERNA Professional 5.1 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Blowout Butter
    $34.00
    Sold Out
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Dry Oil Mist ALTERNA Professional 5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Dry Oil Mist
    $34.00
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Nourishing Oil ALTERNA Professional 1.7 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Nourishing Oil
    $38.00
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Multi-Styling Air-Dry Balm ALTERNA Professional 3.4 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Smoothing ANTI-FRIZZ Multi-Styling Air-Dry Balm
    $32.00
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Shampoo ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Shampoo
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Conditioner ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Conditioner
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Styling Mousse ALTERNA Professional 8.2 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Styling Mousse
    $30.00
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Styling Mist ALTERNA Professional 5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Multiplying VOLUME Styling Mist
    $30.00
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Shampoo
    $34.00
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Conditioner ALTERNA Professional Liter
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Conditioner
    from $34.00
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray ALTERNA Professional 4.2 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Topcoat Spray
    $32.00
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum ALTERNA Professional 1.7 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Dual-Use Serum
    $34.00
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Shampoo & Serum Duo ALTERNA Professional 2 pc.
    ALTERNA Professional Caviar Anti-Aging Infinite COLOR HOLD Shampoo & Serum Duo
    $34.00
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Shampoo ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Shampoo
    $38.00
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Foam Conditioner ALTERNA Professional 8.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Foam Conditioner
    $38.00
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Styling Mousse ALTERNA Professional 5.1 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Styling Mousse
    $38.00
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Leave-In Root Treatment ALTERNA Professional 4.2 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Clinical DENSIFYING Leave-In Root Treatment
    $38.00
    Sold Out
    ALTERNA Professional Caviar Anti-Aging Professional Styling LUXE CRÈME GEL ALTERNA Professional 5.1 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling LUXE CRÈME GEL
    $30.00
    ALTERNA Professional Caviar Anti-Aging Professional Styling SEA CHIC FOAM ALTERNA Professional 5.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling SEA CHIC FOAM
    $32.00
    ALTERNA Professional Caviar Anti-Aging Professional Styling GRIT PASTE ALTERNA Professional 1.85 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling GRIT PASTE
    $30.00
    ALTERNA Professional Caviar Anti-Aging Professional Styling CONCRETE CLAY ALTERNA Professional 1.85 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling CONCRETE CLAY
    $30.00
    ALTERNA Professional Caviar Anti-Aging Professional Styling WORKING HAIRSPRAY ALTERNA Professional 1.5 Fl. Oz.
    ALTERNA Professional Caviar Anti-Aging Professional Styling WORKING HAIRSPRAY
    $12.00

    From our customers

    ★★★★★

    I love how this leaves my hair feeling soft--- I can't stop playing with it! Also nice that I can leave it in without my face breaking out the next day.

    Sarah
    Replenishing MOISTURE CC CREAM
    ★★★★★

    My hair has never felt softer!! I put this in my hair at night when I get out of the shower, and in the morning my hair looks and feels amazing! I highly recommend

    Erica
    3-in-1 Sealing Serum
    ★★★★★

    I love this leave in cream! I put it in my hair when It's wet and when it dries my hair becomes super manageable! I also like how it helps repair my damaged ends

    Stephanie
    Leave-in Protein Cream