Everybody deserves to look and feel beautiful. That's why at Real Primp, we're committed to providing access to products that cater to every form of beauty.


Diversity & inclusion are at the heart of what we stand for. Beauty is for everyone, we are committed to providing access to products that cater to every form of beauty.


In order to give our customers the best of the best, we've spent months carefully curating our favorite products, styling tools, and more from our arsenal of luxury brand hair and beauty products. If you don't see a brand you're familiar with, don't worry! We are always continuing to enhance our collection. Be on the lookout for new brand additions from both your favorite luxury brands and even some local lines we believe in.

Alterna Professional

Alterna is a new generation of hair care. Alterna offers a line of premium hair products free of additives and harsh ingredients resulting in a nourished and healthy look.


Ardell is the leader of false lashes worldwide, with the largest selection of high-quality lashes for every style and every occasion. Worn and loved by celebrities and makeup artists.

BIOTOP Professional

Founded on the idea that quality hair care demands a nourishing approach. All of the products are naturally balanced, restore your naturally beautiful hair, and will wow your friends.


Beauty starts with healthy skin. Body Drench is committed to producing nourishing products that will improve the way your skin looks and feels.

Brazilian Blowout

Brazilian Blowout offers specially formulated products that infuse the hair with vital moisture and essential nutrients while coating the hair with smoothing proteins.



At Davines every product is born from intuition and is processed with an artisan spirit using the most advanced cosmetic technologies.


DevaCurl products are inspired by the curl community and perfected in DevaCurl salons, always made with nourishing, hydrating ingredients designed to meet the unique needs of every curl type.



Eufora products utilize the best ingredients for the best result - doing the least harm to people & the planet. When it comes to natural vs. synthetic, safety over source prevails.



Hair like new! K18Peptide™ is the molecular breakthrough haircare was waiting for. Clinically proven to reverse damage in just 4 minutes.


Created by a chemist with organic and naturally healing ingredients. Environmentally-conscious manufacturing and safe for your family. Formulated for professional-quality performance.



A revolutionary product that pioneered a new category in the beauty industry, has grown into a full line of hair and body products, all infused with nourishing antioxidant-rich argan oil.

Roots Professional

As a global leader in hair growth technologies, Roots Professional is not afraid of using cutting edge manufacturing practices to improve both their product, but their footprint on the environment.



Explore the versatile, 5-piece line up that's designed to create the perfect canvas for styling - whether you're in the salon, barbershop or at home.

Vicious Curl

Vicious Curl was founded with a simple objective in mind: determination for creating high-quality, high-performing hair care products exclusively for curly hair.

Wet Brush

Upgraded brushes with newly redesigned packaging revolutionizes brushing all over again, with 45% less breakage and 55% less effort.



ZIP LOXX™ Hair Extensions are a game-changer that celebrates a bold new era of health, eco-awareness, speed and safety in the history of hair extensions.