Alterna Professional


About Caviar

About Alterna Professional

A New Generation Of Hair Care

Imagine a line of premium hair products free of additives and harsh ingredients resulting in a nourished and healthy look. Founded in 1997, Alterna had a vision of creating a sustainable future by introducing a no-compromise luxurious hair care collection. All products were designed specifically for discerning industry professionals and based on the science of skincare, incorporating new technological advancements. Only natural eco-certified ingredients. No sulfates or parabens. No animal testing. Ever. Alterna transcends ordinary haircare – with healthy, sensorial rituals and clean, skincare-inspired formulas – elevating everyday moments into self-care experiences that transform the hair and delight the senses. Whether at the salon where Alterna empowers stylists to create experiential, transformational moments or while treating at home, Alterna is an essential ritual for people who value self-care and the freedom to express themselves.

PHILOSOPHY BEHIND THE CAVIAR LINE

PHILOSOPHY BEHIND THE
CAVIAR LINE

Caviar is an expression of a simple truth: luxury isn’t a matter of what something costs– true luxury is the exceptional experience that something delivers. Alterna has crafted every aspect of the Caviar experience to create sensorial rituals that indulge your senses while deeply rejuvenating your hair to reflect your timeless essence. With a wide range of products to address all hair concerns, Caviar offers sophisticated indulgent rituals for hair that is a beautiful expression of you.

Premium Caviar

PREMIUM CAVIAR

When you choose Caviar, you choose the luxury of premium formulas enhanced by the best that nature has to offer. When you choose Caviar, you choose the luxury of freedom from harsh chemicals commonly found in other products.

Skincare to Haircare

SKINCARE TO HAIRCARE

A lifetime of youthful looking hair and skin reflects a commitment to best in class routines that actively preserve and enhance health. Formulas are based upon the science of skincare that unlock the rejuvenating potential of haircare.

Chemical Free

ALWAYS CHEMICAL-FREE

Nothing in Alterna Professional’s products are extra. Nothing harms your hair just to look aesthetically pleasing. If it’s not needed, it’s

LINES DESIGNED TO SUIT ALL NEEDS

REPAIR

Deep repair for brand new results

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology.

REPAIR

Deep repair for brand new results

Easily re-bond, rebuild and seal the hair cuticle for up to 10 washes. Clinically proven to reduce breakage and split ends by up to 99%, thanks to our exclusive Caviar Bond Enforcing Technology.

Repair

MOISTURE

Full hydration for incredible softness

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look.

MOISTURE

Full hydration for incredible softness

Infuse your moisture-starved locks with outstanding manageability, shine and texture to achieve a youthful and healthy look.

Moisture

SMOOTHING

Smoothing 80% less frizz for 72 hours

Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy.

SMOOTHING

Smoothing 80% less frizz for 72 hours

Effortlessly control the level of humidity affecting your hair with a blend of caviar extract and nourishing oils. Luxuriously smooth and shiny strands are no longer a fantasy.

Smoothing

VOLUME

Get back to your natural fullness

Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line.

VOLUME

Get back to your natural fullness

Create instant volume and thickness with the help of the unique Marine Plumping Complex specifically formulated for this product line.

Volume

COLOR HOLD

Experience 70 days of vibrancy and shine

Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex.

COLOR HOLD

Experience 70 days of vibrancy and shine

Keep your hair color true and vibrant for longer while protecting against UV radiation thanks to the magic of the Dual Capture Complex.

Color Hold

TEXTURE

Infinitely better hair texture

The Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use.

TEXTURE

Infinitely better hair texture

The Red Clover Densifying Complex is formulated to give the appearance of denser-looking hair and is clinically proven to provide a significant boost to hair texture and thickness with regular use.

Texture

STYLING

No need to sacrifice hair health for creative expression.

The Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.

STYLING

No need to sacrifice hair health for creative expression.

The Professional Styling collection allows you to create transformational looks while taking care of your hair at the same time.

Styling

BEST SELLERS

Helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use.

A lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair.

ALTERNA Professional Topcoat Spray 4.2 Fl. Oz.

A lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine.

ALTERNA Professional SHEER DRY SHAMPOO 1.2 Fl. Oz.

A powder spray that delivers targeted, customizable, and mess-free application, leaving hair looking and feeling freshly cleansed.


ALTERNA Professional Shampoo 8.5 Fl. Oz.

Helps to restore and rebalance moisture to hair for noticeably softer, smoother, shinier hair that feels transformed after one use.

ALTERNA Professional Shampoo 8.5 Fl. Oz.

A lightweight, leave-in conditioning spray, formulated with Moisture Restoring Complex, to detangle & prime fine, dry hair.

ALTERNA Professional Shampoo 8.5 Fl. Oz.

A lightweight formula that seals the cuticle to lock in color pigments for long-lasting multifaceted color, smoothness and shine.

ALTERNA Professional Shampoo 8.5 Fl. Oz.

A powder spray that delivers targeted, customizable, and mess-free application, leaving hair looking and feeling freshly cleansed.